From TOC to TOB, we continue to deepen our presence and expand our national offline experience point network to more than 40 stores in half a year

Recently, the ergonomic chair brand "Zuowei" has completed the rapid expansion of offline experience stores in just six months, breaking through 40 experience outlets across the country, and continues to expand to more cities. As an emerging office chair brand, "Zuowei" has gradually extended its market layout from TOC to TOB business.

From ToC to ToB: Bridging Online and Offline

In recent years, people's health awareness has been continuously improved, especially office workers who have higher and higher requirements for the comfort of seats, which continues to drive the demand for ergonomic chairs. Ergonomic chairs are products that focus on experience. Their overall structure can adapt to the needs of human body dynamic office work and is closely related to the user's body perception.

However, most offline merchants also mainly sell ordinary office chairs. Many ergonomic chair brands still rely primarily on online sales channels, making it difficult for consumers to experience the real product touch, trial sitting, and other aspects of usage. As a result, it is challenging for consumers to truly feel the actual use effect of ergonomic chairs, preventing them from choosing products that best suit their needs.

It is understood that "Zuowei" is a top automobile seat R&D and manufacturing manufacturer with a century-old gene of seat R&D and production line. In order to meet people's higher quality requirements for office space, it strives to create an ergonomic chair designed for people who sit for long periods of time and "the one that understands users best."

It has crossed over and invested tens of millions of yuan, using office methods as a carrier and product innovation design as a starting point. From product design, appearance, material selection, craftsmanship quality, and other aspects, combined with its own advantages, it has developed a mid-to-high-end ergonomic chair that is comparable to the international brand Herman Miller. However, its price is only one-third of Herman Miller's, bringing users an unprecedented superior and comfortable sitting experience. This product is widely favored by consumers in the market.

From TOC to TOB, in order to integrate its products into offline scenarios, Zuowei developed more than 40 experience stores across the country in just 6 months. These include stores available for experience in first- and second-tier cities in China, such as Shanghai, Beijing, Guangzhou, Fujian, Jiangsu, Chongqing, Sichuan, Shandong, Tianjin, Henan, Hunan, Hubei, Liaoning, Heilongjiang, and Shaanxi.

The backrest and seat surface are made from high-performance polyurethane foam with AirWell technology, which is commonly used in luxury car seats. Because the pressure is evenly distributed, the blood flowing to the buttocks and thighs is not easily stressed, and you will not feel tired even if you sit for a long time.

Accelerating Expansion with Scenario-Based Experiences

At present, the "Zuowei" offline experience stores across the country have fully covered its core product series. As a bridge between the brand and consumers, the experience stores not only directly display the products, but also allow consumers to personally experience the comfort of the products and the soothing and supporting effects brought by the design through scene-based layout and immersive experience, letting them feel the charm of ergonomic chairs.

In recent years, "Zuowei" has been working hard to build a diversified market for ergonomic chairs and establish close ties with users. The creation of ecological soil is not only limited to online, but also begins to extend to offline. From TOC to TOB, in 2024, "Zuowei" offline experience stores will accelerate, and the offline territory will expand rapidly.

The surprise appearance of 40 experience stores fully demonstrates Zuowei's emphasis on user experience. It is understood that in order to make offline experience stores spread across the country and extend the tentacles of brands and products to a wider group to meet the diverse needs of the market, more experience points in more cities are being prepared in the future. In fact, for Zuowei, the step from online to offline and driving the sustainable development of the brand through the combination of online and offline is also a very critical step.

The seat and backrest are made of polyester. It has good breathability, is not stuffy, and is very comfortable even in summer. To clean it, just wipe it with a damp paper towel or cloth.

The casters are made of PU material. It moves smoothly and quietly. It puts less pressure on the floor, so you can use it with confidence.

ZUOWE uses high-quality cylinders and aluminum alloy, making it highly durable and stable.

Expanding Abroad While Strengthening Domestic Presence

It is worth noting that Zuowei has not only moved from TOC to TOB in China, but also built product and brand competitiveness with scenario-based experience. Its business has also expanded globally, with its products exported to the UK, the US, Germany, Italy, Russia, Dubai, South Korea, India, Japan, Singapore, etc., providing global users with high-quality ergonomic office chair experience and showing the strength of Made in China to the world.

In the future, Zuowei will continue to delve deeper into the field of office furniture, driven by technology, centered on users, and constantly innovate. As the market territory continues to expand, it will bring consumers a better ergonomic office chair experience and lead the development of the industry.

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