From TO C to TO B, we continue to deepen our presence and expand our national offline experience point network to more than 40 stores in half a year
Recently, the ergonomic chair brand "ZUOWE" has completed the rapid expansion of offline experience stores in just six months, breaking through 40 experience outlets across the country, and continues to expand to more cities. As an emerging office chair brand, "ZUOWE" has gradually extended its market layout from TOC to TOB business.
From To C to To B: Bridging Online and Offline
In recent years, people's health awareness has been continuously improved, especially office workers who have higher and higher requirements for the comfort of seats, which continues to drive the demand for ergonomic chairs. Ergonomic chairs are products that focus on experience. Their overall structure can adapt to the needs of human body dynamic office work and is closely related to the user's body perception.
However, most offline merchants also mainly sell ordinary office chairs. Many ergonomic chair brands still rely primarily on online sales channels, making it difficult for consumers to experience the real product touch, trial sitting, and other aspects of usage. As a result, it is challenging for consumers to truly feel the actual use effect of ergonomic chairs, preventing them from choosing products that best suit their needs.
It is understood that "ZUOWE" is a top automobile seat R&D and manufacturing manufacturer with a century-old gene of seat R&D and production line. In order to meet people's higher quality requirements for office space, it strives to create an ergonomic chair designed for people who sit for long periods of time and "the one that understands users best."
It has crossed over and invested tens of millions of RMB, using office methods as a carrier and product innovation design as a starting point. From product design, appearance, material selection, craftsmanship quality, and other aspects, combined with its own advantages, it has developed a mid-to-high-end ergonomic chair that is comparable to the international brand Herman Miller. However, its price is only one-third of Herman Miller's, bringing users an unprecedented superior and comfortable sitting experience. This product is widely favored by consumers in the market.
From TO C to TO B, in order to integrate its products into offline scenarios, ZUOWE developed more than 40 experience stores across the country in just 6 months. These include stores available for experience in first- and second-tier cities in China, such as Shanghai, Beijing, Guangzhou, Fujian, Jiangsu, Chongqing, Sichuan, Shandong, Tianjin, Henan, Hunan, Hubei, Liaoning, Heilongjiang, and Shaanxi.
Accelerating Expansion with Scenario-Based Experiences
At present, the "ZUOWE" offline experience stores across the country have fully covered its core product series. As a bridge between the brand and consumers, the experience stores not only directly display the products, but also allow consumers to personally experience the comfort of the products and the soothing and supporting effects brought by the design through scene-based layout and immersive experience, letting them feel the charm of ergonomic chairs.
In recent years, "ZUOWE" has been working hard to build a diversified market for ergonomic chairs and establish close ties with users. The creation of ecological soil is not only limited to online, but also begins to extend to offline. From TO C to TO B, in 2024, "ZUOWE" offline experience stores will accelerate, and the offline territory will expand rapidly.
The surprise appearance of 40 experience stores fully demonstrates ZUOWE's emphasis on user experience. It is understood that in order to make offline experience stores spread across the country and extend the tentacles of brands and products to a wider group to meet the diverse needs of the market, more experience points in more cities are being prepared in the future. In fact, for ZUOWE, the step from online to offline and driving the sustainable development of the brand through the combination of online and offline is also a very critical step.
Expanding Abroad While Strengthening Domestic Presence
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