The gaming chair designed by ZUOWE and MOMA design team has become popular in the China's industry!
The current fast-paced lifestyle makes us like a constantly spinning screw, realizing our self-worth in the busyness every day, and even becoming confused in the busyness.
With the advent of the post-epidemic era, it seems that we have redefined the way of life, work and entertainment.
As a form of entertainment, "e-sports entertainment" has naturally become a favorite form of entertainment for consumers. So, what is the future market prospect and current status of the domestic e-sports chair industry?
With the rapid development of the e-sports industry in recent years, China has entered the "first year of e-sports" period. In terms of scale, in 2021, the number of Chinese e-sports game users reached 489 million, a year-on-year increase of 0.27%. (Data According to the source of China Research Network)
The great changes in the industry have brought not only challenges but also opportunities and new tracks.
As a leading supplier of automotive seats, it has been actively exploring a new round of growth models and strategies.
In response to the current environment of consumption upgrading, ZUOWE was born with the brand drive and product empowerment.
ZUOWE G-Force Gaming Chair
The Chinese gaming chair market is huge. Currently, there is a lack of leading brands in the mid-to-high-end market.
There is a clear polarization between high-end products and cheap high-volume products.
With the rapid development of e-sports culture and market, the consumer group of e-sports chairs is becoming more and more extensive, and consumer demand is becoming more and more diversified.
Most of the common e-sports chairs on the e-commerce market claim to be ergonomic chairs, which makes it difficult to meet the actual needs of current target users.
Based on ZUOWE's brand concept and value proposition, the MOMA team tailored a gaming chair for the ZUOWE brand that meets the target user positioning of "Ready Player One", which has become a tool for ZUOWE brand to successfully "break out" in the e-sports industry.
Insights into the target users of “Ready Player One” and “eSports culture”
With the advent of the post-epidemic era, for current consumers, gaming chairs are usually placed at home, which means that gaming chairs not only meet the "e-sports" attribute, but also have the "furniture" attribute. What kind of gaming chairs are more likely to become a product favored by consumers?
ZUOWE Brand Gaming Chair
Based on this topic, the MOMA team started with research on target users and existing products in the market to develop design insights.
Starting from the target users' living habits, purchasing methods and habits, life scenarios, pain points of existing products and unmet needs, as well as the different cultural experience that "e-sports" brings to them, we conduct a large number of in-depth online and offline user interviews and consumer co-creation to gain insights into the target users and e-sports culture.
The R&D design team found in the actual investigation and research process that the target users will choose more professional gaming chair brands and products, gaming culture and gaming experience, and will also pay special attention to the matching of gaming chair appearance design and home decoration, and understand the extension of people and scenes. At the same time, factors such as product function and experience, product assembly and practicality, ergonomics, comfort and health will be used as the basis for purchasing products.
Looking back at the development of e-sports culture, technology is an important parameter. With the penetration of technology, e-sports has perfectly broken social circles and regional barriers, bringing together people with the same interests within the scope of technology, creating a community, and a diversified e-sports culture has naturally formed. Many players enjoy the passion and ideals, immersion and selflessness, and sense of honor and pride that e-sports brings them.
Through extensive investigation and research, the “Ready Player One” target users and the “e-sports culture” MOMA design team all agreed that: we are not designing an e-sports chair, we are designing a part of a leisure and entertainment experience system that allows users to “sit” and enjoy the future.
Core technology protects products
Respect the chair industry standards, but make full use of the core technology of BOAO Industrial Group to enhance the consumer and sitting experience and set a new benchmark in the industry. Starting from health and safety, green and environmental protection, fully improve the product quality and health and comfort of gaming chairs, and pass the American standard/European standard/national standard.
The seat cushion is made of a unique breathable foam sponge manufacturing process, which is soft and supportive to sit on, and the double curve The design can share the pressure and will not collapse when sitting for a long time. The sitting feeling is the same as that of a car seat, and the purpose is to ensure Comfort for long rides.
ZUOWE Gaming Chair G-Force
ZUOWE gaming chair family design language continues
The backrest also fits the curve and has multiple adjustment levels, which can be used in different scenes. The armrest is linked to the backrest and has 8 Direction adjustment allows your arms to maintain a good posture even when operating the mouse and keyboard for a long time.
ZUOWE gaming chair operation adjustment button
ZUOWE Gaming Chair 4D Armrests
Excellent design and back-end production "smart manufacturing" add points to the product
Of course, in addition to the overall performance of the seat, the appearance of the gaming chair is also a point that every gamer pays more attention to. The ZUOWE G-Force gaming chair does not have an exaggerated appearance like most gaming chairs on the market.
We uses thicker sponge to reflect the immersive and wrapping feeling of the gaming experience.
ZUOWE Gaming Chair G-Force videos
Through the core technical advantages, its overall appearance design is simpler, although simple but not dull; the bright beam stripes on the back of the chair are full of technology, and the asymmetrical stripes on the upper backrest are creative. The metaphorical method reflects the confrontation and balance of e-sports culture, and the ingenious fusion of asymmetrical aesthetics and e-sports culture is excellently reflected in the design of the e-sports chair.
The overall material of the seat is high-end automotive Sleave fabric, which is not only fine in texture, soft in touch, delicate and skin-friendly, but also wear-resistant and easy to care for, reducing the trouble of maintenance.
Design is a medium for linking cognition. Through this medium, designers translate the understanding of technology, system and culture into the cognition of life with users, manufacturing, business and trends as the guide. Design, this medium affects people's understanding of social patterns in a potential, unconscious and directional way.
——MOMA Design Team
