On March 28, 2024, the 53rd China (Guangzhou) International Furniture Fair opened at the Canton Fair Complex. Founded in 1998, this event is the world's largest furniture fair in terms of scale, quality, and influence. The exhibition spans 510,000 square meters, showcasing over 2,500 brands, including UE, AURORA, and SIHOO.
It is reported that ZUOWE, a rising star in the ergonomic chair industry, will participate in the second phase focusing on office environments and commercial spaces. With its high-value, creative designs, ZUOWE has earned recognition, winning prestigious awards like the German Red Dot Award, American IDEA Industrial Design Award, and the Japanese G-Mark Award. The brand's blend of function and aesthetics perfectly aligns with the exhibition's theme.
The first "ergonomic chair" concept, ZUOWE has made a strong impact.
In recent years, people in cities have started searching for a healthier and more efficient lifestyle amidst their busy schedules. Ergonomic chairs have gained popularity, with designs that fit the human body’s curves offering new possibilities for seating. However, many brands have confined their thinking to simply sitting comfort, limiting innovation.
The key to ZUOWE's success is its innovative approach in proposing the concept of "ergonomic chairs," breathing new life into the industry. By integrating flexible human-machine-environment interaction, ZUOWE’s chairs allow users to sit freely, not restricted by traditional designs or the environment.
ZUOWE's achievements are grounded in the extensive experience of its parent company, BOAO Group, which has spent over 30 years in luxury car seat research, development, production, and new material application. This strong foundation enables ZUOWE to innovate and master the craftsmanship of ergonomic seating.
The Inspire series showcases this technical strength.
Upon its launch, the Inspire series achieved an impressive feat by winning three top international design awards, marking a powerful entry into the market. Moreover, the series has passed both BIFMAX (American office furniture standard) and EN1335-2 (EU office chair export standard) certifications, proving the safety and durability of the seats and components like cylinders, control bodies, and foam materials.
With precise support for the shoulders, neck, waist, back, and buttocks, ZUOWE's design promotes scientific sitting posture. Independent adjustment buttons for the backrest, head pillow, lumbar support, and armrests allow for easy posture changes. The innovative seat cushion features an air-permeable groove combined with a ventilation grid design, ensuring comfort during long sitting periods. Additionally, a humanized elastic adjuster enables micro-exercises when reclining. The ZUOWE chair is a testament to craftsmanship, offering hidden innovations in every detail.
Each series is ingeniously designed, with both function and personality.
In the best-selling Inspire series, there is a special member - the Lingqu series Gashapon youth study chair, created for children in collaboration with artist Fan Yuqin. The back features a wonderful little world of childish fun, working together with little figures that transport capsule toys to make the learning journey less dull and lonely. The armrest-free design helps correct sitting posture and prevents the hidden dangers of hunchback and myopia. The directional cylinder is stable, preventing rotation, while a more stable load-bearing system ensures a focused learning environment.
The Inspire series also includes a joint chair with ZOO COFFEE. The design inspiration comes from wild zebras running freely on the grassland. While retaining the original functional features of the Inspire series, the wild black and white patterns are incorporated, combining the natural wilderness style with the simple aesthetic of the chair.
ZUOWE's G-Force gaming chair cleverly blends ergonomic design with e-sports culture. Its cool appearance hints at surging passion, and the concept of confrontation and balance is represented through the asymmetrical stripe design on the back of the chair. The seat is crafted with high-end automotive Sleave fabric, offering a delicate, wear-resistant texture. It provides a soft and comfortable sitting experience while minimizing maintenance needs.
Meet ZUOWE in Guangzhou and experience "sitting" for yourself.
After a certain understanding of ZUOWE's full range of ergonomic chairs, it is inevitable to be curious and expectant. From March 28 to 31, 2024, ZUOWE will make a stunning appearance at the Canton Fair with its full range of products. Let's "sit" and chat together and experience the charm of ergonomic chairs with our bodies.
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