Is it a good deal to buy an international brand ergonomic chair?

Is it a good deal to buy an international brand ergonomic chair?

Search for ergonomic chair products on shopping websites, and you will find that the mainstream product prices of international brands such as HermanMiller, HAWORT H, Okamura and other international brands are almost in the grade of 10,000 yuan, while the prices below 1,000 yuan are mostly domestic brands, and the market lacks ergonomic chairs at the intermediate price of 2,000 to 5,000 yuan.

Why is there such a huge gap in product prices in the market? Is the essence of the price difference the difference in product power or the inflated price?

In-depth research found that international brands do have reasons to be expensive

Ergonomic chair has been developing for decades. Taking HermanMiller, one of the worlds three major ergonomic chair enterprises, as an example, its company has a history of nearly 110 years. Its classic ergonomic chair Aeron has been released for nearly 30 years. An excellent ergonomic chair is a collection of ergonomics, materials and other disciplines. Take Aeron, which went public in 1994, for example, and went through tens of thousands of experiments and tests to creatively use DuPont nylon mesh materials. And now everywhere net chair are from this seat. Not only like        

This, an excellent ergonomic chair is based on long-term human body data research. Take Zody HAWORTH, also one of the three international ergonomic chair enterprises, as an example. After several years of basic research with the research team of the University of Michigan in the early 21st century, he created a unique waist support and sacral support system. Now the popular ergonomic chair supports all come from this chair.

In-depth research found that international brands do have reasons to be expensiveErgonomic chair has been developing for decades. Taking HermanMiller, one of the worlds three major ergonomic chair enterprises, as an example, its company has a history of nearly 110 years. Its classic ergonomic chair Aeron has been released for nearly 30 years. An excellent ergonomic chair is a collection of ergonomics, materials and other disciplines. Take Aeron, which went public in 1994, for example, and went through tens of thousands of experiments and tests to creatively use DuPont nylon mesh materials. And now everywhere net chair are from this seat. Not only like        

This, an excellent ergonomic chair is based on long-term human body data research. Take Zody HAWORTH, also one of the three international ergonomic chair enterprises, as an example. After several years of basic research with the research team of the University of Michigan in the early 21st century, he created a unique waist support and sacral support system. Now the popular ergonomic chair supports all come from this chair.

However, the international big brands should not be so expensivePut aside all kinds of gimmicks, the international brand of ergonomic chair products expensive so high reasonable?

After in-depth analysis of the business models of these international brands, it is not difficult to find that these traditional office furniture enterprises mainly face offline B-end commercial customers, and even some enterprises have not opened e-commerce to face C-end customers before the epidemic. These international big electricity move is tens of thousands of yuan of ergonomic chair is a typical price strategy, the use of information unequal access to the trust of target consumers, with preconceived brand cognitive cause anchor effect, avoid grabbing the offline channel cake, with the artificially high price support offline B end commercial customer sales.after all,

Compared with its e-commerce monthly sales of dozens of customers, the real customers are those offline enterprise procurement customers.

So that the cost of the seat is only 2000 yuan, according to the senior personage familiar with ergonomic chair offline business, its normal price should be set at about 4000 yuan, and its e-commerce price is inflated to about 10,000 yuan.

Domestic brands compete for low prices, in the low-end field Now, in the face of international brands occupy the high-end field, the price of inflated market environment, domestic brands have stood out. However, due to the late start, the lack of technology and research and development base and other historical background, most domestic enterprises are concentrated in the low-price field with serious homogenization competition. Even some domestic brands of fish-eye mixed beads, and will not be " productsForce "as the direction of improving the cost performance, to create a false" high cost performance ", but the cost is to sacrifice product innovation and product quality. The end result is that these so-called ergonomic chair products are indeed cheap and constantly copied Imitation, long-term in the industrial chain at the low-end level of mutual volume. Take Anji, the hometown of ergonomic chair in China, as an example, there are nearly a thousand small and medium-sized enterprises, most of whose products are mainly several hundred yuan, or even lower.

In recent years, black and white, hao and other domestic brands, with the existing technology and production background, the pursuit of high cost performance. Starting from e-commerce, they design products with user thinking, and gradually penetrate into offline channels and corporate customers. Their brand positioning focuses on low-end products. Although there is a certain gap between the international first-line products, although it has to, it is also a pragmatic and smart approach based on the characteristics of its own enterprise.  The pursuit of ergonomic chair quality upgrade, to catch up with the international first-line brands, some brands are emerging

As Chinese enterprises continue to match and catch up with international advanced enterprises, some domestic ergonomic chair industry brands have begun to devote themselves to quality upgrading. Develop products against the international first-class standards, constantly improve their own strength, drive the improvement of the industry level, and constantly challenge the international first-line brands, with the Meizu Xiaomi Huawei of a series of domestic sedan chairs to challenge the international leaders. For example, the emerging e-commerce brand ERGOMAX, have spectrum and seat for.

Take the seat as an example:

It is reported that the groups parent company was many international brand car seat suppliers for 30 years, and even the exclusive supplier of Volvo China.

It is not difficult to imagine that, based on the technical background of Chinas automobile industry for decades, the huge scientific research team and the efficient working mode, the technology and research foundation of Chinas automobile industry can be applied to the field of ergonomic chair. Take Volvo as an example. Volvo once developed the worlds first ergonomic car seat together with "the founder of spine care" and "Professor Aalf Nnachemson, the founder of modern spinal medicine", and the ergonomic seat is second to none.