China Office Chair, Study Chair, Gaming Chair Manufacturer - ZUOWE
English
News

From TOC to TOB, we continue to deepen our presence and expand our national offline experience point network to more than 40 stores in half a year

ZUOWE

From TOC to TOB, we continue to deepen our presence and expand our national offline experience point network to more than 40 stores in half a year

Recently, the ergonomic chair brand "Zuowei" has completed the rapid expansion of offline experience stores in just six months, breaking through 40+ experience outlets across the country, and continues to expand to more cities. As an emerging office chair brand, "Zuowei" has gradually extended its market layout from TOC to TOB business.


Product Description

Extending from ToC to ToB, breaking down online and offline barriers

In recent years, people's health awareness has been continuously improved, especially office workers have higher and higher requirements for the comfort of seats, which continues to drive the demand for ergonomic chairs. Ergonomic chairs are products that focus on experience. Their overall structure can adapt to the needs of human body dynamic office work and is closely related to the user's body perception. However, most offline merchants also mainly sell ordinary office chairs. Many ergonomic chair brands still rely mainly on online sales channels, which makes it difficult for consumers to experience the real product touch, trial sitting and other experiences, and it is difficult to truly feel the actual use effect of ergonomic chairs, and they cannot choose ergonomic chair products that suit them.

It is understood that "Zuowei" is a top automobile seat R&D and manufacturing manufacturer with a century-old gene of seat R&D and production line. In order to meet people's higher quality requirements for office space, it strives to create an ergonomic chair designed for people who sit for long periods of time and "the one that understands users best". It has crossed over and invested tens of millions of yuan, using office methods as a carrier and product innovation design as a starting point. From product design, appearance, material selection, craftsmanship quality and other aspects, combined with its own advantages, it has developed a mid-to-high-end ergonomic chair that is comparable to the international brand Herman Miller, but the price is only one-third of its price, bringing users an unprecedented superior and comfortable sitting experience, and is widely favored by consumers in the market.

From TOC to TOB, in order to integrate its products into offline scenarios, Zuowei developed more than 40 experience stores across the country in just 6 months, including stores available for experience in first- and second-tier cities in China, including Shanghai, Beijing, Guangzhou, Fujian, Jiangsu, Chongqing, Sichuan, Shandong, Tianjin, Henan, Hunan, Hubei, Liaoning, Heilongjiang, and Shaanxi.

The backrest and seat surface are made from high-performance polyurethane foam with AirWell technology, which is commonly used in luxury car seats. Because the pressure is evenly distributed, the blood flowing to the buttocks and thighs is not easily stressed, and you will not feel tired even if you sit for a long time.

Offline business is accelerating its expansion, and product competitiveness is built with scenario-based experience

At present, the "Zuowei" offline experience stores across the country have fully covered its core product series. As a bridge between the brand and consumers, the experience stores not only directly display the products, but also allow consumers to personally experience the comfort of the products and the soothing and supporting effects brought by the design through scene-based layout and immersive experience, and feel the charm of ergonomic chairs.

In recent years, "Zuowei" has been working hard to build a diversified market for ergonomic chairs and establish close ties with users. The creation of ecological soil is not only limited to online, but also begins to extend to offline. From TOC to TOB, in 2024, "Zuowei" offline experience stores will accelerate and the offline territory will expand rapidly. The surprise appearance of 40+ experience stores fully demonstrates Zuowei's emphasis on user experience. It is understood that in order to make offline experience stores spread across the country and extend the tentacles of brands and products to a wider group to meet the diverse needs of the market, more experience points in more cities are being prepared in the future. In fact, for Zuowei, the step from online to offline and driving the sustainable development of the brand through the combination of online and offline is also a very critical step.

The seat and backrest are made of polyester. It has good breathability, is not stuffy, and is very comfortable even in summer. To clean it, just wipe it with a damp paper towel or cloth.

The casters are made of PU material. It moves smoothly and quietly. It puts less pressure on the floor, so you can use it with confidence.
ZUOWE uses high-quality cylinders and aluminum alloy, making it highly durable and stable.

Focus on domestic layout and pay more attention to the development of foreign channels

        It is worth noting that Zuowei has not only moved from TOC to TOB in China, but also built product and brand competitiveness with scenario-based experience. Its business has also expanded globally, with its products exported to the UK, the US, Germany, Italy, Russia, Dubai, South Korea, India, Japan, Singapore, etc., providing global users with high-quality ergonomic office chair experience and showing the strength of Made in China to the world.

In the future, Zuowei will continue to delve deeper into the field of office furniture, driven by technology, centered on users, and constantly innovate. As the market territory continues to expand, it will bring consumers a better ergonomic office chair experience and lead the development of the industry.


1 Comments
Leave a Comment
Your email address will not be published. Required fields are marked *
Submit Comment
Contact Us Now
Advanced Cookie Settings
Essential Cookies
These cookies enable core functionality such as security, verification of identity and network management. These cookies can’t be disabled.
Enable Marketing Cookies
These cookies are used to track advertising effectiveness to provide a more relevant service and deliver better ads to suit your interests.
Enable Functional Cookies
These cookies collect data to remember choices users make to improve and give a more personalised experience.
Enable Analytics Cookies
These cookies help us to understand how visitors interact with our website, discover errors and provide a better overall analytics.
Save
We use cookies to make the website work, to provide advanced features, social media and traffic analysis, and we use analytics and third-party advertising cookies. If you choose to click "Deny All", you will retain the default setting of not allowing the use of cookies or other tracking tools other than technical tools.
accept cookies
reject all
Setting
China Office Chair, Study Chair, Gaming Chair Manufacturer - ZUOWE
No. 1268, Center Road, Jiuting Town, Songjiang District, Shanghai, China
You can trust us
We are a professional Manufacturer in China, and we are constantly innovating so that our customers can have better products and services.
Contact Us
© 2024 ZUOWE Inc.        SiteMap.html    SiteMap.xml    Terms of Service      Privacy Policy
Marketing Support by Globalsir
Enter your inquiry details, We will reply you in 24 hours.
Name can't be empty
E-mail can't be empty
Company can't be empty
Phone can't be empty
Products can't be empty
Message can't be empty
Verification code error
code
Clear