If you search for ergonomic chair products on shopping websites, you will find that the prices of mainstream products of international brands such as HermanMiller, HAWORT H, and Okamura are almost all in the grade of 10,000 yuan, while those with prices below 1,000 yuan are mostly domestic brands, and the market lacks ergonomic chairs with a middle price of 2,000 to 5,000 yuan. Why is there such a huge gap in product prices in the market? Is the essence of the price difference a difference in product strength, or is the price inflated?
Big international names do have reasons to be expensive, a deeper study finds Ergonomic chairs have been developed for decades.
Take HermanMiller, one of the worlds three largest ergonomic chair companies, as an example. Its company has a history of nearly 110 years. Its classic ergonomic chair Aeron has been on sale for nearly 30 years. An excellent ergonomic chair is a collection of research and development achievements in ergonomics, materials science and other disciplines. Take Aeron, which went on the market in 1994, as an example. After tens of thousands ofexperiments and tests, it creatively used DuPont nylon mesh material. Nowadays, the net chairs that can be seen everywhere all come from this seat. Not only as Therefore, an excellent ergonomic chair is based on long-term human data research. Take Zody of HAWORTH, which is also one of the three largest international ergonomic chair companies, as an example. After several years of basic research with the research team of the University of Michigan at the beginning of the 21st century, it created a unique lumbar support and sacral support system. Now the popular ergonomic chair lumbar support comes from this chair.
In-depth study of the development history of international big-name ergonomic chairs, it is not difficult to find that these international big-name brands constantly pursue material innovation and constantly challenge technological limits, making ergonomic chairs more slender and elegant,and more and more in line with popular aesthetics. Compared with the first generation, the second generation of Aeron released by Hermanmiller in 2017 is not only thinner, thinner and more elegant in appearance, but its product quality continues unabated. It can meet the most stringent testing of ergonomic chairs in the world. BIFMA certification in the United States.
However, international big names should not be so expensive
In recent years, domestic brands such as Black and White Tone and Xihao have pursued extremely high cost performance with their existing technology and production background. They started from e-commerce, designed products with user thinking, and gradually penetrated into offline channels and corporate customers. Their brand positioning focused on low- end products. Although the product strength is far behind the international first-line products, although it is a last resort, it is also a pragmatic and smart approach based on the characteristics of its own enterprise. Pursuing the quality upgrade of ergonomic chairs, catching up with international first-line brands, some brands have emerged As Chinese enterprises continue to benchmark and catch up with international advanced enterprises, some domestic ergonomic chair industry brands have begun to devote themselves to quality upgrading. Develop products against international first-class standards, constantly improve our own strength, drive the improvement of the industry level, and constantly challenge international first-class brands. It has the posture that a series of domestic sedan chairs such as Meizu, Xiaomi and Huawei challenged international giants in those days. For example, emerging e-It is reported that the parent company of Zuowei Group has been a supplier of
many international big-name car seats for 30 years.
The exclusive supplier of Volvo China. It is not difficult to imagine that based on the decades of technical background of Chinas automobile industry, the huge scientific research team and high efficiency.The working method is designed to apply decades of technological and R&Dfoundation of Chinas automobile industry to ergonomics Chair field. Take Volvo as an example. Volvo once cooperated with Aalf Nnachemson, the "founder of spine care" and "founder of modern
chiropractic medicine" Professors jointly developed the worlds first ergonomic car seat, human The reputation of body engineering seats is second to none. In addition, the challenge of balancing ergonomics and design is very great. It is based on IDEO, the worlds top industrial design company. This company once designed Apples first mass-produced mouse, and the "design thinking" and people-oriented design, which is highly respected by enterprises all over the world, was put forward by IDEO. IDEO is a strategic partner of STEELCASE, the worlds largest ergonomic chair company, for many years, and is an international leading design group. Through cooperation with leading international design teams, the Inspire series, the first ergonomic chair, has won three top international awards (German Red Dot Award, American IDEA Industrial Design Award and Japan G-mark
Award),looking at the entire office seat industry around the world, it is quite difficult to win these three awards at the same time. In human ergonomics In the field of learning chairs, we seem to have seen domestic automobile companies a few years ago, not only did they catch up with their internal technology Beyond the world, the appearance design also adapts to the world trend. In China, it is difficult for global high-end ergonomic chair brands to even find an OEM that can meet their high quality standards Factory. For us here, we have successfully seen that with the help of the product
line and management capabilities of the automobile seat industry, A good chair is entirely possible. For example, Zuwei has successfully applied high- end car seat sponge technology such as Volvo to Used in its entire range of products. Its seat fabrics are also customized by Kuangda Group, the largest automobile fabric group in China Fabric, through the unique weaving process of dying threads first and then weaving them into cloth, is benchmarked with the mature product quality of the automobile industryQuality standards of international brands. This kind of scientific and technological foundation, which leaves the world in Chinas automobile industry, has greatly reduced The method of bridging the gap with international big names is an object that many of our industries can learn from and refer to. At the same time, we have to face up to a fact. If you want to catch up with the industry leadership, even with the help of cross-industry bases The foundation also requires a lot of investment. Taking the seat as an example, we only developed the Inspire series ergonomic chairs. According to Industry insiders revealed that it spent several years and invested nearly 20 million
yuan. Although it is related to the research and development of international big names The investment is equivalent, but for most domestic enterprises, it is a very huge investment.
commerce brands ERGOMAX, Youpu and ZUOWE
The office furniture industry is looking forward to the rise of emerging Chinese brands. We need to build a special foundation for this kind of technologically founded,Manufacturers with resource capabilities and real manufacturing capabilities will lead the industry to upgrade. Product strength standards reach international brands, Beat down the inflated price. Like the automobile and smartphone industries, we can use 1/3 of the price of big international brands Enjoy first-class products comparable to international brands. With the continuous development of these enterprises, we can all enjoy A professional ergonomic chair that combines aesthetics and performance, you can enjoy comfortable and healthy quality life whenever and wherever you are Live.Disclaimer: The market is risky, so choose carefully! This article is for reference only and is not a basis for buying and selling.
