The gaming chair designed by ZUOWE and Trojan has become popular in the industry!
The fast-paced lifestyle of today makes us like a spinning screw, busy every day. Realize your self-worth, and even become confused in the busyness.
With the advent of the post-epidemic era, it seems that we have redefined the way of life, work and entertainment.
Entertainment has become the spice of life and work! As a form of entertainment, "e-sports entertainment" has naturally become So, what is the future market prospect and current status of the domestic gaming chair industry?
With the rapid development of the e-sports industry in recent years, my country has entered the "first year of e-sports" period. In terms of scale, in 2021, the number of Chinese e-sports game users reached 489 million, a year-on-year increase of 0.27%. (Data According to the source of China Research Network)
The great changes in the industry have brought not only challenges but also opportunities and new tracks.
As a leading supplier of automotive seats, it has been actively exploring a new round of growth models and strategies.
In response to the current environment of consumption upgrading, the ZUOWE brand was born with the brand drive and product empowerment.
ZUOWE brand gaming chair
The Chinese gaming chair market is huge. Currently, there is a lack of leading brands in the mid-to-high-end market.
There is a clear polarization between high-end products and cheap high-volume products.
With the rapid development of e-sports culture and the e-sports market, the consumer group of e-sports chairs is becoming more and more extensive, and consumer demand is increasing.
The demand for gaming chairs is becoming more and more diversified. Most gaming chairs on the e-commerce market claim to be ergonomic chairs, which is difficult to meet the current The actual needs of target users.
The Trojan team tailors the brand for ZUOWE based on its brand concept and value proposition.
A gaming chair that meets the target user positioning of "top players" has become the brand of ZUOWE in the gaming industry.
A tool for successfully “breaking out of the circle” .Insights into the target users of “Ready Player One” and “eSports culture” With the advent of the post-epidemic era, for current consumers, gaming chairs are usually placed at home. This means that in addition to satisfying the "e-sports" attribute, the gaming chair also has the "furniture" attribute. What kind of gaming chair is more Which product is likely to become popular among consumers?
A tool for successfully “breaking out of the circle” .Insights into the target users of “Ready Player One” and “eSports culture” With the advent of the post-epidemic era, for current consumers, gaming chairs are usually placed at home.This means that in addition to satisfying the "e-sports" attribute, the gaming chair also has the "furniture" attribute. What kind of gaming chair is more Which product is likely to become popular among consumers?A large number of in-depth user interviews and consumer co-creation provide insights into target users and e-sports culture.
Indepth user interviews and analysis by the Trojan design teamThe R&D and design team found in the actual investigation and research process that the target users would choose more professional gaming chair products. Brands and products, e-sports culture and e-sports experience, and also pay special attention to the appearance design of the gaming chair and the matching of home decoration. At the same time, in terms of product functions and experience, product assembly and practicality,Factors such as ergonomics, comfort and health will be used as the basis for judging when purchasing products.
Through a lot of investigation and research,we found out the target users of "Ready Player One" and the design of the "esports culture" Trojan.The team unanimously agreed that we did not design an esports chair, but a leisure and entertainment experience system.A section that allows users to “sit” and enjoy the future.Core technology protects products
Respect the industry standards of seats, but make full use of the core technology of Bio Group to enhance consumers and the experience of sitting. Based on health, safety, and environmental protection, we will fully improve the quality and health of gaming chairs.Comfortable and passed the American/European/national standards.The design of ZUOWE G-Force gaming chair is very scientific. It adopts the technology of car seat and Elements are perfectly integrated with the gaming chair.
The seat cushion is made of a unique breathable foam sponge manufacturing process, which is soft and supportive to sit on, and the double curve The design can share the pressure and will not collapse when sitting for a long time. The sitting feeling is the same as that of a car seat, and the purpose is to ensure Comfort for long rides.
ZUOWE Gaming Chair G-Force
ZUOWE gaming chair family design language continues
The backrest also fits the curve and has multiple adjustment levels, which can be used in different scenes. The armrest is linked to the backrest and has 8 Direction adjustment allows your arms to maintain a good posture even when operating the mouse and keyboard for a long time.
ZUOWE gaming chair operation adjustment button
ZUOWE Gaming Chair 4D Armrests
Excellent design and back-end production "smart manufacturing" add points to the product
Of course, in addition to the overall performance of the chair, the appearance of the gaming chair is also a concern for every gamer. The ZUOWE G-Force gaming chair is not like most gaming chairs on the market with exaggerated appearance.
The thicker sponge is used to create an immersive and wrapping feeling for the gaming experience.
ZUOWE Gaming Chair G-Force renderings
After countless rounds of discussion and confirmation between the Trojan team and the ZUOWE team,The advantages of the end, almost completely restore the original design concept and original intention; from the selection of materials, ergonomics verification, After processing the surface material, etc., we finally completed a solution that satisfied both teams.
